Worldwide tv ad shot entirely on iPhone 5S on January 24, the 30th birthday of the Mac computer. The ad covers themes of education, exploration, invention and creation and shows how Apple products are embedded in our daily lives and has changed lives for the better. The ad was complied from 70 hours of footage, shot on 100 iPhones by 15 cinematographers in 10 countries. The ad was directed by Jake Scott, son of Ridley Scott who directed the infamous 1984 Apple super bowl ad. Behind the scenes content for web shot by Amanda Friedman.